Most patients were paying big money for their insurance and were often upset when their prescriptions required a $50 co-pay, or that they had not met their $4,000 deductable and must pay for the entire cost out-of-pocket. As a tiny entrepreneur, when was it time to raise prices like Netflix. Instead, I simply copied the hyperlink and pasted it into my browser window, and created exactly what I knew I would- another “Canadian Pharmacy” web site.